Corporate Information
About Dog Rocks
Dog Rocks Distribution UK Ltd was established in 2005 and launched Dog Rocks at Crufts in March 2006.
From the beginning Dog Rocks has had a targeted approach to its growth and has focused on product awareness and customer satisfaction. Since its launch the company has grown from strength to strength with an average increase in sales of over 50% year on year.
Unique Selling Points
- 100% natural product
- Repeat order business
- Strong brand image
- Availability
Dog Rocks is now widely available within the pet care, veterinary and garden centre markets and is sold by leading wholesalers and retail outlets in these sectors. We continue to expand into all other European Markets using wholesalers to distribute the product. Our minimum orders are 72 units and our pallets contains 2304 units.
Corporate Strategy
- Continuous grass roots growth
- Further penetration of European markets
- Targeted and consistent marketing activities
- Comprehensive support structure to create brand loyalty
- Continued growth of channels to market via wholesale, retail and online
Exhibitions & Sponsorship
We sponsor at a number of sporting events throughout the year including a number of sponsored rides, point to points, Bramham and Gatcombe Festival of Eventing. Every year Dog Rocks attends key industry exhibitions.
| February | BETA |
| March | CRUFTS |
| April | British Small Animal Veterinary Association Show |
| May | PATS, Sandown, Interzoo/Zoomark |
| September | Glee/PetIndex, PATS Harrogate |
UK Sales
European Sales
Trading Partners in Europe
| 2008 | Germany, Ireland |
| 2009 | France, Italy, Slovenia |
| 2010 | Spain, Belgium, Denmark, Hungary, Sweden, Switzerland and The Netherlands |
| 2011 | Austria, Czech Republic, Finland |


