About Dog Rocks
About Dog Rocks
Dog Rocks was founded in the late 1990s in Australasia where the Rock was discovered. Dog Rocks Distribution Ltd (Europe) was launched on the back of this success in 2006 at Crufts, Europe’s largest & most prestigious Breeding & Dog Show. We now bring you Dog Rocks USA.
From the beginning Dog Rocks has had a targeted approach to its growth, focusing on product awareness and customer satisfaction. Since its launch the company has grown from strength to strength with total sales increasing year on year.
Unique Selling Points
Dog Rocks is now widely available within the pet, vet, online, giftware and garden centre markets and is sold by leading wholesalers and retail outlets in these sectors. We continue to expand into all other markets worldwide using mainly wholesalers to distribute the product.
Corporate Strategy
1990s Australasia
2008 Germany, Ireland, UAE, USA, Canada and South Africa
2009 France, Italy, Slovenia and Slovakia
2010 Spain, Belgium, Denmark, Hungary, Sweden, Switzerland and The Netherlands
2011 Austria, Czech Republic and Finland
Dog Rocks was founded in the late 1990s in Australasia where the Rock was discovered. Dog Rocks Distribution Ltd (Europe) was launched on the back of this success in 2006 at Crufts, Europe’s largest & most prestigious Breeding & Dog Show. We now bring you Dog Rocks USA.
From the beginning Dog Rocks has had a targeted approach to its growth, focusing on product awareness and customer satisfaction. Since its launch the company has grown from strength to strength with total sales increasing year on year.
Unique Selling Points
- 100% natural & proven
- Hassle free, easy to use and our studies have shown and our sales proven that Dog Rocks are safe for all breeds of dogs, cats, rabbits and any other pet you share your household with.
- No change to the pH balance of the dog’s urine
- Repeat product needing to be replaced every 2 months
- Dog Rocks sales span the pet, vet, garden centre, online and giftware markets
Dog Rocks is now widely available within the pet, vet, online, giftware and garden centre markets and is sold by leading wholesalers and retail outlets in these sectors. We continue to expand into all other markets worldwide using mainly wholesalers to distribute the product.
Corporate Strategy
- Continuous grass roots growth with strong focus on customer care
- Further penetration of markets worldwide
- Targeted, consistent & educational marketing activities
- Key industry exhibitions & trade fair presence worldwide
- Continuous use of social media & customer support structure to create brand awareness & loyalty
- Charity work & event sponsorship ensures ethical and moral working practices
1990s Australasia
2008 Germany, Ireland, UAE, USA, Canada and South Africa
2009 France, Italy, Slovenia and Slovakia
2010 Spain, Belgium, Denmark, Hungary, Sweden, Switzerland and The Netherlands
2011 Austria, Czech Republic and Finland
Distribution Specs
- Dog Rocks are packed in display boxes of 12 units
- Each outer contains 3 display boxes and 36 units
- There are 8 layers on a pallet, 8 outers per layer and 2304 units per pallet.
Dog Rocks can be displayed at the till point in their display boxes, on shelf as a single line or hung on display hooks. Dog Rocks can be placed in the pet, lawn care, pest control and gift sections within store.
- Pallet/container lead time to USA - 1 month from order
- Pallet/container lead time to Europe - 6-8 weeks from order
